Hi Friends,
Now that fall is here and the heat of the summer is over, my family and I have returned to the desert from our lake house in the mountains — we’re at our home just outside Palm Springs. But no, I’m not on the tennis court or in the swimming pool . . . I’m on the phone these days lining up sponsors for my next season on PBS. We’ll start taping in first quarter of 2010, and between you and me I can’t wait. My intrepid assistant Julia and I (by the way, Julia is also my daughter) have spoken with so many helpful and interested marketing directors, advertising managers, and potential show sponsors over the last few weeks, and we really enjoy telling them about both EASYWAY GOURMET and its audience (that’s you guys!). We’re really gratified by their response and their interest in the show.
In the meantime, I wanted to tell you that last weekend the Chicago PBS affiliate ran an EASYWAY GOURMET marathon, and I was — happily — deluged with emails from a whole new crop of viewers in the Chicago area. Fabulous comments and new fans! I was thrilled, to say the least.
Speaking of networks, I read in a business publication this week that Scripps Networks Interactive is planning to launch a new cooking-focused cable TV channel next year called Cooking Channel. Their focus will be more on instruction, and will be, I suspect, less celebrity- and entertainment-focused. Personally, I think that’s good for both cooking and for TV. Would love to know if you agree — post a comment or drop me an email on this or any other topic! Talk to you soon . . . Kris